brand development
Nobody loves building brands more than we do. We will not only conceptualise your brand, we will develop a consistent identity designed to engage with your audience, communicate your brand values, and give you that all important competitive edge. Consistency through all aspects of your brand is crucial, to ensure a consistent visual identity we can deliver a comprehensive set of brand guidelines detailing your brand identity from typefaces through to colour palettes.
uncover your brand identity
You’re selling emotions
Your brand is more than just a logo or a name, it’s an emotional connection with your target audience. Your customers aren’t just buying a product’s features or price, they need a more compelling motive – a reason to engage with your brand emotionally.
Appearances Matter
You never get a second chance to make a good first impression. Perceptions are reality and businesses should never underestimate how much their company’s selling power is affected by the appearance of their brand.
The message
What are you trying to say? Your core message needs to be straightforward and compelling so your target audience listens to what you’re saying and decides to take action.
how we can help
BRAND DISCOVERY
A branding discovery is an understanding of who you are and where you are going.
Whether you are launching a new brand identity or revising an existing one, understanding where you are now is a critical first step. We can help you map a clear direction for your brand, its design and any future activities. The level and type of strategy required is dependent on your brand, marketplace and ambitions.
LOGO & IDENTITY DESIGN
Experts in identity design, our aim is to create a recognisable, well-designed logo that accentuates your brand’s personality and builds a recognisable character for your business that will present well across all your communications, from print collateral to your online presence.
BRAND REFRESH AND OVERHAULS
There are many reasons why a company or product may rebrand, but ultimately it’s necessitated from a need to alter perceptions. We approach every rebrand inquisitively and strategically, ensuring your new brand succeeds in every aspect of your future growth and the transition from old to new runs efficiently.
BRAND IDENTITY MANAGEMENT
We can create clear and concise brand guidelines documents that ensure all the ingredients that make your brand special are used correctly – thus strengthening your brand. From fonts and colours to tone of voice, we provide our clients and their staff with the tools to successfully manage their brand.
BRAND COLLATERAL
A consistent look and feel across all printed and online materials strengthens your brand and helps you connect with customers.
We will produce your digital and printed materials to support your sales, marketing and other communications needs. We ensure everything produced aligns with your core values and brand personalities.